Condusiv Technologies Blog

Condusiv Technologies Blog

Blogging @Condusiv

The Condusiv blog shares insight into the issues surrounding system and application performance—and how I/O optimization software is breaking new ground in solving those issues.

The Real Meaning of Disruption

by Jerry Baldwin 25. March 2014 07:26

Disruption is a popular word these days. Is it the replacement for innovation, which we’ve overused into pointlessness over the past ten years? Maybe, but disruption means more: it carries the weight of shaking up the status quo—of not only creating something new—but creating something that shifts models and opens our eyes to possibility.

We talk about disruption like it’s a new thing, cooked-up by a team of marketers in a conference room somewhere. But its roots lie in a theory introduced by an Austrian economist in 1942. Joseph Schumpeter captured the world’s attention in only six pages, where he clarified the free market’s muddled way of delivering progress. He called this theory Creative Destruction.

I don’t have a PhD in economics so I’ll dodge the minutiae, but the overall meaning of the theory is what resonates—as it should to anyone engaged in business today. “Creative destruction is the same process of industrial mutation that revolutionizes the economic structure from within, incessantly destroying the old one and incessantly creating a new one.”

Simply put, to continually move forward we must be willing to embrace the destruction of what came before.

Economists often use the Montgomery Ward example. MW started as a mail-order company in the nineteenth century. With no cars or trucks in those days, and most Americans living in small rural pockets, it was too costly to ship products to widely-dispersed local stores. That model would result in a high cost to the consumer, making goods too expensive for the average buyer. So instead MW turned its enormous Chicago warehouse (complete with a railroad running through it) into its hub, and used the already well-established US mail to deliver products directly to customers at a low cost.

And a successful model it was. With a high-volume of sales, MW could charge lower prices. By the 1890s Montgomery Ward was the world’s largest retailer. But all that came to an end. Why? Because over time Americans were moving to urban centers and could afford a higher standard of living.

Robert Wood was an MW exec, and may well be the first adopter of Big Data on record. He analyzed data, studied the census, and saw the shift in American lifestyle. He presented his findings to leadership, suggesting that selling goods through a chain of urban department stores would replace the mail-order model as the most profitable path for retail.

So MW did what any unmovable enterprise would do. They fired him.

Meanwhile James Cash Penney recognized the same trends as Robert Wood, and it wasn’t long before J.C. Penney stores put a serious dent in MW’s profits. The mail-order giant was late to the party and couldn’t change direction fast enough. And Robert Wood? He went to work for Sears, who also took a big bite out of MW’s market share.

Remind you of anything? Netflix and Blockbuster. Blockbuster was the established enterprise, staring streaming revenue in the face, yet unable to let go of profits from the rental market. Netflix is the newcomer—the creative destructor—free from the ball and chain of a dying business model, free to focus 100% on new streaming revenue. And we all know the end of that story.

We also know that business is anything but stagnant, there are waves and cycles, and the same is true of companies. It’s very difficult (impossible?) for an established enterprise to turn around, to be truly disruptive, and to compete with newcomers. But if you’re an organization that can stomach the destruction of what came before to create new growth and opportunity, you might stand a chance.

Condusiv is unique. We’re a software company with a 30-year history as an established player in file system management and caching technologies. But in the spirit of disruption—of creative destruction—we’ve shifted all our focus and resources to V-locity, our flagship product that in itself signifies disruption in how organizations run their data centers. A 100% software approach to solving today’s application performance issues at the root on the VM or OS layer, without requiring any additional hardware.

When you embrace creative destruction you must ceaselessly devalue existing wealth in order to clear the ground for the creation of new wealth.

It’s true, our discussions may be very different from those had in other conference rooms. But that’s what disruption should be about—that’s how Condusiv can deliver performance in a software solution at 1/10th the cost of the hardware alternative. While others go for margin erosion—trying to win business by saving customers 20 cents on every dollar spent, we help customers save 90 cents on every dollar.

As a channel partner, we allow you to fulfill your mission to your customers with added value, while also protecting your bottom line with a generous software margin that grows your profit over razor thin commodity hardware margins. You win. Your customer wins. A new market is emerging where hardware becomes the 2nd option for improved application performance.

Welcome to our conference room.

A Blog About Bloggers Who Blog About Us

by Jerry Baldwin 7. February 2013 09:49

On contemplating the impact of his calculating engine, the world’s first computer, Charles Babbage wrote “In turning from the smaller instruments in frequent use to the larger and more important machines, the economy arising from the increase of velocity becomes more striking.” He said that in 1832.

I mention this because the idea holds true today—the bigness of everything, the immediacy of everything, the pace of everything—the greater the increase from one state to another, the more striking the difference. And that’s exactly why—when we put V-locity 4 trialware into the hands of virtualization wizards to test in their lairs—we want them to really, really put it through the wringer. The heavier the workload, the greater the application demand, the more striking the results.

Recently two virtualization pros got their hands on the V-locity 4 30-day trial, set up rigorous testing, and blogged the entire experience:

VMware technical architect amazed by V-locity 4 results

Another virtualization blogger amazed by V-locity 4

 

Tags: , , ,

Big Data | Hyper-V | IntelliMemory | virtualization | V-Locity | VMware

SPECIAL ANNOUNCEMENT FROM OUR CEO: DISKEEPER IS NOW CONDUSIV

by Jerry Baldwin 5. March 2012 04:13

Dear Diskeeper customers and friends,

Shortly after being appointed CEO of Diskeeper, in September 2011, I realized that I had inherited a very talented team with deep engineering expertise and a strong desire to develop thought-leading, high-performance software and products that would have extremely positive and measurable impact on our customers’ business.

We are a very different organization today than we were when the company was founded in 1981. Adopting a new name and brand identity is the logical next step in our growth strategy. As a result, we will cease operating under the name Diskeeper Corporation on March 4, 2012.

Going forward, Diskeeper Corporation will be known as Condusiv Technologies. The name change follows 31 years of successful business, but with a new mission to connect customers and partners, technology and people with the benefits of optimized efficient growth, fast thinking and change.

Condusiv expresses what we have become as an organization as well as what we hope to be — a highly focused company that transcends the boundaries of traditional solutions with innovative products that dramatically improve productivity.

We also want to take this time to introduce Undelete®10, the new release of our real-time file-protection product with Instant Recovery. We will also be launching an aggressive global rebranding campaign to reinforce our mission and introduce our new brand to the public at large.

I want to thank you for your business and loyalty. Every one of us at Condusiv looks forward to doing all that we can do to help you and your business improve and succeed.

Sincerely,

Jerry Baldwin

CEO, Condusiv Technologies

Tags:

Month List

Calendar

<<  November 2017  >>
MoTuWeThFrSaSu
303112345
6789101112
13141516171819
20212223242526
27282930123
45678910

View posts in large calendar