Condusiv Technologies Blog

Condusiv Technologies Blog

Blogging @Condusiv

The Condusiv blog shares insight into the issues surrounding system and application performance—and how I/O optimization software is breaking new ground in solving those issues.

The Real Meaning of Disruption

by Jerry Baldwin 25. March 2014 07:26

Disruption is a popular word these days. Is it the replacement for innovation, which we’ve overused into pointlessness over the past ten years? Maybe, but disruption means more: it carries the weight of shaking up the status quo—of not only creating something new—but creating something that shifts models and opens our eyes to possibility.

We talk about disruption like it’s a new thing, cooked-up by a team of marketers in a conference room somewhere. But its roots lie in a theory introduced by an Austrian economist in 1942. Joseph Schumpeter captured the world’s attention in only six pages, where he clarified the free market’s muddled way of delivering progress. He called this theory Creative Destruction.

I don’t have a PhD in economics so I’ll dodge the minutiae, but the overall meaning of the theory is what resonates—as it should to anyone engaged in business today. “Creative destruction is the same process of industrial mutation that revolutionizes the economic structure from within, incessantly destroying the old one and incessantly creating a new one.”

Simply put, to continually move forward we must be willing to embrace the destruction of what came before.

Economists often use the Montgomery Ward example. MW started as a mail-order company in the nineteenth century. With no cars or trucks in those days, and most Americans living in small rural pockets, it was too costly to ship products to widely-dispersed local stores. That model would result in a high cost to the consumer, making goods too expensive for the average buyer. So instead MW turned its enormous Chicago warehouse (complete with a railroad running through it) into its hub, and used the already well-established US mail to deliver products directly to customers at a low cost.

And a successful model it was. With a high-volume of sales, MW could charge lower prices. By the 1890s Montgomery Ward was the world’s largest retailer. But all that came to an end. Why? Because over time Americans were moving to urban centers and could afford a higher standard of living.

Robert Wood was an MW exec, and may well be the first adopter of Big Data on record. He analyzed data, studied the census, and saw the shift in American lifestyle. He presented his findings to leadership, suggesting that selling goods through a chain of urban department stores would replace the mail-order model as the most profitable path for retail.

So MW did what any unmovable enterprise would do. They fired him.

Meanwhile James Cash Penney recognized the same trends as Robert Wood, and it wasn’t long before J.C. Penney stores put a serious dent in MW’s profits. The mail-order giant was late to the party and couldn’t change direction fast enough. And Robert Wood? He went to work for Sears, who also took a big bite out of MW’s market share.

Remind you of anything? Netflix and Blockbuster. Blockbuster was the established enterprise, staring streaming revenue in the face, yet unable to let go of profits from the rental market. Netflix is the newcomer—the creative destructor—free from the ball and chain of a dying business model, free to focus 100% on new streaming revenue. And we all know the end of that story.

We also know that business is anything but stagnant, there are waves and cycles, and the same is true of companies. It’s very difficult (impossible?) for an established enterprise to turn around, to be truly disruptive, and to compete with newcomers. But if you’re an organization that can stomach the destruction of what came before to create new growth and opportunity, you might stand a chance.

Condusiv is unique. We’re a software company with a 30-year history as an established player in file system management and caching technologies. But in the spirit of disruption—of creative destruction—we’ve shifted all our focus and resources to V-locity, our flagship product that in itself signifies disruption in how organizations run their data centers. A 100% software approach to solving today’s application performance issues at the root on the VM or OS layer, without requiring any additional hardware.

When you embrace creative destruction you must ceaselessly devalue existing wealth in order to clear the ground for the creation of new wealth.

It’s true, our discussions may be very different from those had in other conference rooms. But that’s what disruption should be about—that’s how Condusiv can deliver performance in a software solution at 1/10th the cost of the hardware alternative. While others go for margin erosion—trying to win business by saving customers 20 cents on every dollar spent, we help customers save 90 cents on every dollar.

As a channel partner, we allow you to fulfill your mission to your customers with added value, while also protecting your bottom line with a generous software margin that grows your profit over razor thin commodity hardware margins. You win. Your customer wins. A new market is emerging where hardware becomes the 2nd option for improved application performance.

Welcome to our conference room.

When Big Data Hurts

by Robin Izsak 5. December 2013 03:38

I recently spoke with Bell Mobility's Adam Moore, a member of the organization's OSS Systems Integration Team. Bell Mobility is Bell Canada's wireless division, employing a multitude of analysts who eat, sleep, and breathe Big Data. They capture metrics and run analytics on call failures, call drops, and call volume—helping the company provide better service to their customers.

Sure we hear a lot about Big Data these days, but we need these catch phrases to talk about abstract concepts. And Big Data is as important as it is abstract: it represents a smarter way to do business, to create value from all this data we have, and to make better decisions. Big Data enables Bell Mobility directors to pinpoint inefficiencies and see where optimization is needed to maintain optimal services to a broad customer base.

So on our call, Adam told me that things had slowed down. His users were dealing with longer and longer SQL query times, which was impacting their ability to do their jobs. Faced with significant data growth and a need for faster delivery of that data to meet SLAs with their users, Adam's team needed a solution to escalating performance problems, like right now. 

In assessing their options, Adam and team conducted an evaluation of V-locity® VM™. The results? A 61% reduction in I/O to the SAN, which led to 98% faster data processing times. And backups? "They used to run at 10MB per minute and sometimes didn't complete at all. Now they run at 60-120MB per minute and complete consistently." 

Read more about the team's success with V-locity in the 
Bell Mobility case study.

Tags:

Big Data | Channel | Cloud | General | Hyper-V | IntelliMemory | IntelliWrite | SAN | SSD, Solid State, Flash | Success Stories | virtualization | V-Locity | VMware

Diskeeper Corporation’s Dawn Richcreek Recognized by Everything Channel’s CRN Magazine as One of the Top Women of the Channel

by Colleen Toumayan 26. July 2011 03:04

Dawn Richcreek, Vice President of Marketing has been recognized by Everything Channel’s CRN Magazine as one of the top Women of the Channel in 2011. This annual list recognizes female executives for their accomplishments over the past year, based on their achievements as executives and the amount of influence they wield over the technology channel.  This year’s Women of the Channel were chosen by the editors of CRN Magazine from a field of vendor channel organizations, distributors and solution providers. 

Over the past year, Richcreek successfully developed the Diskeeper Channel Awareness Campaign with Tech Data.   Additionally, she has launched two new products, Diskeeper® 2011 data performance software and V-locity®  2.0  virtual platform disk optimizer, that make the day-to-day lives of reseller customers easier and more productive.  Richcreek’s previous accomplishments include implementation of the Diskeeper Corporation Channel Marketing program where she provided profit generating training and sales tools for thousands of resellers on the Diskeeper Corporation suite of products enabling them to better service and provide solutions to their customers. She is a marketing veteran with over 25 years of experience in the industry. The complete article is located here:  http://tinyurl.com/3dakwmy
 

Tags:

awards | Channel | Defrag | Diskeeper

We're here all week! Stop by our booth at WPC

by Michael 11. July 2011 05:14

Microsoft's Worldwide Partner Conference (WPC) is starting today in Los Angeles. It is, per Microsoft, attracting over 12,000 partners (VARs, MSPs, consultants, ISVs) during the course of the week.

We have a booth in the expo hall, so if you are a current Diskeeper Corp partner or interested in becoming one, please stop by to get the latest news and info on recent and upcoming software releases. We have both Channel and Technical representatives at the booth, so we should be able to answer/assist with any questions or requests.

Our booth (#1248) is located near Windows Azure. 

Tags:

Channel | Events

Congratulations Mike Topping, Network Engineer from Metro Datacom!

by Dawn Richcreek 20. May 2011 03:42

Mike sent us his Diskeeper 2011 Disk Performance Report showing 322,347 Disk Access I/Os saved! 

Mike is the winner of the drawing for the $100 American Express gift card!

Tags: ,

Channel | Diskeeper TV

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